This Is Not a Glitch, LOEWE’s SS23 “Pixel” Packaging Just Dropped

Packaging Design — WindowsWear Weekly

This Is Not a Glitch, LOEWE’s SS23 “Pixel” Packaging Just Dropped

Published April 13, 2023

Jonathan Anderson’s 8-bit wonders arrive fresh off the runway.

Jonathan Anderson‘s LOEWE presented an 8-bit dream for Spring/Summer 2023’s womenswear showcase, and now the “Pixel” capsule is finally here. We find a “digital world decontextualized,” reimagining LOEWE staples in a pixelated fashion.

The shapes are in a print that blurs the line between IRL and virtual. Per the brand, the capsule’s ethos centers around “Blown-up pixels [that] create a real-world glitch.” If you’re Player 1, head over to LOEWE’s website and find their new packaging in stores now.

 

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