MICHAEL KORS | 40th YEAR ANNIVERSARY: “REIMAGINE OUR STORE IN A HEALTHY WORLD”
The WindowsWear Mentorship Program in partnership with Michael Kors invites students to reimagine the Michael Kors store for its 40th anniversary! The objective of this contest is to take Michael’s vision and combine it with the company’s goal to drive positive environment and social change keeping in mind the impact that the operations can have on the environment and the well-being of others.
Michael Kors launched his company in 1981, at the age of 21, inspired by paparazzi photos of the original jet set. He has remained true to that vision, saying: “The essence of jet set—of living a fast life and needing clothes and accessories that can keep up—is just as relevant today as it was when I started the brand.” It’s a vision of luxury imbued with speed, energy and optimism, a commitment to style for a fast-paced life.
Conceive and design the look and feel of a Michael Kors store to celebrate the brand’s 40th anniversary. The project space is 2500 square feet (220 square meters), located within an indoor shopping mall. The following product categories need to be accommodated, with approximate space allocation matched to estimated sales projections:
50% Women’s accessories (handbags, small leather goods, watches/jewelry)
25% Women’s shoes
15% Women’s ready to wear
10% Men’s accessories and shoes
1) Provide a written description of your vision for the Michael Kors store celebrating 40 years in fashion.
2) Create an engaging and meaningful customer experience that seamlessly connects the brand’s physical store to Michael Kors’ e-commerce and social platforms.
3) Reimagine how people shop. Design the new store with the entire 360 experience in mind from initial brand engagement to final transaction and purchase.
4) Utilize technology to not only enhance the design of the store but also to create a future focused way of shopping. Technology should also be leveraged to measure and increase sales productivity.
5) Develop innovative solutions with a focus on sustainability.
6) Consider creative ways to manage the flow of product into and out of the stores, thinking beyond in-person transactions. How does the store remain flexible as a brand showroom, a traditional store, and a localized distribution center?
7) Make Michael Kors the “go to,” year-round gifting destination.
All submissions are to be digital; including but not limited to PDF documents, videos, 3D virtual walk throughs. At minimum, submissions should include:
i) Concept sketches, ideations, and inspiration (pdf format)
ii) Plans, elevations, and axonometric drawings (pdf format)
iii) Exterior and interior renderings (pdf format)
iv) Submission format should be innovative, creative and “out of the box” thinking; when it comes to your creativity, the sky is truly the limit!
Your submission must be emailed to email@example.com before Friday, April 23, 2021 at 11:59 PM ET with the subject: “Michael Kors Mentorship Program 2021” and include your first name, last name, address, phone number (including area code), email address, name of the school you’re attending and hometown. Once a submission has been submitted it cannot be deleted, canceled, or modified. Incomplete submissions, including but not limited to those submissions that do not meet the requirements set forth in these official rules, will not be eligible for judging.
All submissions received before Friday, April 23rd, 2021 at 11:59 PM ET will be judged by WindowsWear who will determine the top ten “Finalists”.
The ten finalists shall be judged by the Michael Kors team who will select 1 first prize winner.
All judging will be based on (a) originality and creativity, (b) overall design of the store, (c) innovative thinking, and (d) clarity and quality of the project.
Winners will be announced on Monday, May 3rd, 2021 on www.windowswear.com/mentorship and across all WindowsWear social media accounts.
First Prize: 1 paid summer 2021 internship with the Michael Kors store design and visual merchandising at their office in New York City contingent on passing a legally permissible background check and confirmation of eligibility to work in the U.S. The First Place Winner must be available for an eight (8) to twelve (12) week internship for Summer 2021.
All Ten Finalists: Each receive one (1) Michael Kors bag, as selected by sponsors in their sole discretion, valued at $300.
The Contest is open only to students who are legally residing in the fifty (50) United States and the District of Columbia, (excluding without limitation, Puerto Rico, other U.S. territories and possessions and where prohibited by law), who are 18 years of age or older, must be enrolled in an accredited U.S. college or university during the Entry Period (as defined below) and must not be employed or work as a professional designer.
All U.S. residents, including international students residing in the U.S., must have either a Social Security Number (“SSN”) or an Individual Taxpayer Identification Number (“ITIN”) at the time of being notified as a potential winner to be eligible to win.
COACH & KATE SPADE | “THE STORE OF THE FUTURE”
The WindowsWear Mentorship Program in partnership with Coach & Kate Spade provides eligible students with an opportunity to create and submit a 360 degrees creative project considering the evolution of the store experience and imagining the “THE STORE OF THE FUTURE”.
The world has changed fast over the last few decades and with that the way people shop has evolved rapidly. Analyze the luxury segment and the impact of the off-line communication. Take into account the changing shopping behaviors and patterns globally and the new OMNI world. What is the new meaning of creating a strong experience in stores?
1) A description of the changing landscape and the impact it has on stores.
2) Visual representation of what “THE STORE OF THE FUTURE” could look like (your submission does not need to reference any specific brand). Your Submission may take into account the following:
i) Overall Experience
ii) What do we want customers to feel? Emotional connection.
iii) Look and feel of the space (materials, colors, elements, fixtures, etc)
iv) What is the new customer journey?
v) What is the new idea of service?
Submissions must contain a visual presentation with color rendering of your project (delivered in a PDF document or a link to a video).
Each submission may only be made by one individual, must be entirely your own work, and must not be the work of a team or include any elements from any other artist’s or designer’s creations, work or pieces.
Your submission must be emailed to firstname.lastname@example.org before Friday, April 9, 2021 at 11:59 PM ET with the subject: “Coach & Kate Spade Mentorship Program 2021” and your submission must include your first name, last name, address, phone number (including area code), email address, name of the school you’re attending and hometown. Once a submission has been submitted it cannot be deleted, canceled, or modified. Incomplete submissions, including but not limited to those submissions that do not meet the requirements set forth in these official rules, will not be eligible for judging.
All submissions received before Friday, April 9, 2021 at 11:59 PM ET will be judged by WindowsWear who will determine the top ten “Finalists”.
The ten finalists shall be judged by Tapestry Global Visual Experience team, Tapestry Talent Acquisition team members and WindowsWear who will select 2 first prize winners, 1 second prize winner, and 1 third prize winner.
All judging will be based 30% on originality, 30% on overall design aesthetics, 30% on best use of innovation, and 10% for the project explanation.
Winners will be announced on Monday, April 19, 2021 on www.windowswear.com/mentorship and across all WindowsWear social media accounts.
First Prize: 1 paid internship with the Coach brand or 1 paid internship with the Kate Spade New York brand to be completed during Summer 2021, contingent on passing a legally permissible background check and confirmation of eligibility to work in the U.S. (The paid internships will be conducted strictly on a remote basis and each first prize winner must be available for the internship for a minimum of eight (8) weeks and the internship shall not exceed twelve (12) weeks).
Second Prize: One Coach or Kate Spade New York bag (handbag, messenger bag, tote bag or backpack as selected by sponsor with value of up to $395)
Third Prize: One Coach or Kate Spade New York accessory (wallet, wristlet, travel kit or other small leather good as selected by sponsor with value of up to $95)
All Ten Finalists: A Coach or Kate Spade New York gift valued at $50 and a letter congratulating them on their submission signed by VP, Global Visual Experience, and/or other leaders at Coach & Kate Spade New York.
The Challenge is open only to legal residents of the fifty (50) United States, and the District of Columbia (excluding, without limitation, Puerto Rico, other U.S. territories and possessions, and where prohibited by law), who are 18 years of age or older and who are students of an accredited U.S. college or university during the submission period. The Challenge is not open to students who have more than 3 or more years of experience working as a professional designer.
All international students legally residing in the U.S. on a student visa are eligible to enter. All U.S. residents, including international students residing in the U.S., must have either a Social Security Number (“SSN”) or an Individual Taxpayer Identification Number (“ITIN”) at the time of being notified as a potential winner to be eligible to win.
Students Not-Eligible for the Mentorship Program:
If you are a student who is ineligible, please note that you may still participate in the WindowsWear Student Awards, which will launch in Spring 2021!
WindowsWear’s Mentorship Program connects brands with top students from around the world! Brands create student projects to identify talent through generating new & innovative ideas. Students submit their projects and win unique opportunities. If you are a brand or school interested in participating, please contact us email@example.com.