MICHAEL KORS | 40th YEAR ANNIVERSARY: “REIMAGINE OUR STORE IN A HEALTHY WORLD”
The WindowsWear Mentorship Program in partnership with Michael Kors invites students to reimagine the Michael Kors store for its 40th anniversary! The objective of this contest is to take Michael’s vision and combine it with the company’s goal to drive positive environment and social change keeping in mind the impact that the operations can have on the environment and the well-being of others.
Michael Kors launched his company in 1981, at the age of 21, inspired by paparazzi photos of the original jet set. He has remained true to that vision, saying: “The essence of jet set—of living a fast life and needing clothes and accessories that can keep up—is just as relevant today as it was when I started the brand.” It’s a vision of luxury imbued with speed, energy and optimism, a commitment to style for a fast-paced life.
Conceive and design the look and feel of a Michael Kors store to celebrate the brand’s 40th anniversary. The project space is 2500 square feet (220 square meters), located within an indoor shopping mall. The following product categories need to be accommodated, with approximate space allocation matched to estimated sales projections:
50% Women’s accessories (handbags, small leather goods, watches/jewelry)
25% Women’s shoes
15% Women’s ready to wear
10% Men’s accessories and shoes
Top 10 Finalists:
Ashlyn McCarthy | Roger Williams University
Eduardo Vega Salvador | Marist College
Eliza Dembinski | Oklahoma State University
Gabrielle Baker | Wayne State University
Lauren Miller | Wayne State University
Lela Neal | Wayne State University
Madeline Ramos | Wayne State University
Madison Muszynski | Wayne State University
Nilufar Sizdahkhani | Marymount University
Tran Truong | Marymount University
First Prize: 1 paid summer 2021 internship with the Michael Kors store design and visual merchandising at their office in New York City contingent on passing a legally permissible background check and confirmation of eligibility to work in the U.S. The First Place Winner must be available for an eight (8) to twelve (12) week internship for Summer 2021.
All Ten Finalists: Each receive one (1) Michael Kors bag, as selected by sponsors in their sole discretion, valued at $300.
COACH & KATE SPADE | “THE STORE OF THE FUTURE”
The WindowsWear Mentorship Program in partnership with Coach & Kate Spade provides eligible students with an opportunity to create and submit a 360 degrees creative project considering the evolution of the store experience and imagining the “THE STORE OF THE FUTURE”.
The world has changed fast over the last few decades and with that the way people shop has evolved rapidly. Analyze the luxury segment and the impact of the off-line communication. Take into account the changing shopping behaviors and patterns globally and the new OMNI world. What is the new meaning of creating a strong experience in stores?
Top 10 Finalists:
Daniel Schrei | Marymount University
Gabriela Alcala | Wayne State University
Hali Tilotti | Wayne State University
Jocelynne Malta-Diaz | Saddleback College
Maggie Ryan | Indiana University
Nesreen Selim | Marymount University
Paige Gracz | Indiana University
Riley Berner | University of Nebraska-Lincoln
Tarek Meah | University College London
Vanna Wilke | Wayne State University
First Prize: 1 paid internship with the Coach brand or 1 paid internship with the Kate Spade New York brand to be completed during Summer 2021, contingent on passing a legally permissible background check and confirmation of eligibility to work in the U.S. (The paid internships will be conducted strictly on a remote basis and each first prize winner must be available for the internship for a minimum of eight (8) weeks and the internship shall not exceed twelve (12) weeks).
Second Prize: One Coach or Kate Spade New York bag (handbag, messenger bag, tote bag or backpack as selected by sponsor with value of up to $395)
Third Prize: One Coach or Kate Spade New York accessory (wallet, wristlet, travel kit or other small leather good as selected by sponsor with value of up to $95)
All Ten Finalists: A Coach or Kate Spade New York gift valued at $50 and a letter congratulating them on their submission signed by VP, Global Visual Experience, and/or other leaders at Coach & Kate Spade New York.
WindowsWear’s Mentorship Program connects brands with top students from around the world! Brands create student projects to identify talent through generating new & innovative ideas. Students submit their projects and win unique opportunities. If you are a brand or school interested in participating, please contact us email@example.com. See winners from the 2020 Mentorship Program.