Across Dior’s boutiques and showcases around the world, a recurring reference is the Médaillon chair, an emblematic form associated with the Louis XVI style and deeply connected to Christian Dior’s original Parisian salons.
At 30 Avenue Montaigne, the chairs used to welcome guests became part of the visual language of the House. Their influence continues to appear throughout Dior’s interiors and contemporary design projects.
In these installations, the chairs are no longer simply functional furniture. They are stacked and balanced to create playful forms, recalling towers or houses of cards. Their repetition, scale and positioning introduce a sense of movement and surrealism into otherwise refined, classically inspired interiors.
The architectural setting draws on Dior’s longstanding connection with eighteenth-century French decorative arts. At the House’s historic Colifichets boutique—the first boutique established by Christian Dior—the interiors incorporated Toile de Jouy, while the wider 30 Avenue Montaigne environment was conceived with an elegant eighteenth-century sensibility.
The installations also resonate with the work of Victoire de Castellane, Dior Joaillerie’s artistic director since 1998. Her jewelry continually revisits the House’s heritage, translating its signatures into colorful and imaginative creations. In My Dior, for instance, the cannage motif inspired by the chairs at 30 Avenue Montaigne becomes a precious graphic pattern in gold and gemstones.
Photos by Dior
