With the launch of the new Wisteria collection, Prada Beauty introduced a vivid, unexpected shade of purple into the world of Prada.
To mark the launch, two immersive pop-ups launched in London and Manchester, transforming retail spaces into bold, fully branded environments inspired by the distinctive Wisteria palette.
The installations were designed to place the products at the centre of the experience, showcasing the Wisteria Balm and Wisteria Touch Blush within a considered environment of color, light and geometry. Prada’s recognisable visual language was reinterpreted through a saturated purple palette, creating a space that felt both unmistakably Prada and deliberately unexpected.
Beyond product display, the pop-ups were designed to encourage discovery and interaction. Customers could experience the collection first-hand through expert beauty consultations, receive personalized engraving on their balm, and take part in the excitement of exclusive Prada mystery bags.
