NEW YORK (AP) — Easter egg hunts are proof that your children really can find things without Mom’s help. This year, let your children discover the importance of animal conservation with Yowie ‘surprise inside’ Chocolates.
Step away from the hollow rabbits and crack open a new world of fun possibilities with Yowie. This chocolate isn’t your average Easter basket candy.
Every chocolate is in the shape of one of the loveable Yowie characters: Rumble, Crag, Boof, Ditty, Squish and Nap. Each Yowie chocolate gives children of all ages a delicious, 100 Percent natural chocolate treat with a collectible, life-like animal toy inside that not only teaches the importance of saving endangered wildlife, but also contributes to animal conservation efforts.
Whether for an Easter egg hunt or Easter basket, parents can feel good about making learning a bit sweeter. Parents can feel even better knowing that for every Yowie surprise inside chocolate sold between now and July 2019, the Wildlife Conservation Society (WCS) will receive a portion of the net proceeds to support its mission to save wildlife and wild places worldwide.
With the natural wonder that comes with spring, this Easter is the perfect opportunity to help children engage with conservation. Start with Yowie’s curated Easter basket filled with eco-friendly fun and interactive products that encourage creativity, imagination and quality family time.
All of these items, including the Yowie chocolates, are available at Walmart. Yowies are magical creatures, champions of our threatened environment, that are here to show us the wonders of our natural heritage, remind us of its value, and teach us how to help save the natural world while having loads of fun at the same time.
Inside each delicious, non-GMO, nut-free, gluten-free, pure milk chocolate character is a limited-edition collectible animal toy and a full color leaflet. The leaflet features a picture of the real life animal, its profile and level of endangerment to encourage parents to start conversations about ecological conservation with their kids.
They can learn more about the topic by scanning links on the leaflet with a mobile device to download the free YowieScope app on the AppStore or Google Play.
The YowieScope app expands the fun-filled conservation experience in a highly interactive way through augmented reality. Kids can grow their online animal kingdom by scanning their animal toys to their virtual collection and earn digital rewards by adding new animals.
Each new scan reveals new information about the animal they have collected such as where they live, how they behave in the wild and special abilities they have. The learning fun continues on YowieWorld.com with online and downloadable app games, quizzes, cartoons, downloadable posters and more.
The Yowie brand mission is to empower kids and their parents to make a difference in ecological conservation by bringing attention to the plight of wild animals by connecting kids to that mission through a natural sweet treat and surprise toy animal. Yowie surprise inside chocolates are now available in more than 30,000 retail outlets across the U.S.
For more information, visit www.yowieworld.com.
About Yowie
Each Yowie surprise inside chocolate, created in the shape of the Yowie characters and wrapped in foil, contains limited-edition collectible animal toys, and a full color leaflet featuring a picture of the real life animal, its profile and level of endangerment as well as scannable links to download the free YowieScope app.
The YowieScope app allows collectors to learn more about the animals and their world while earning rewards. The combination of tasty, natural chocolate, fun animal toys and a digital platform encourages kids to learn about the natural world and understand its need for protection.
Yowie surprise inside chocolates are now available in more than 30,000 retail outlets across the U.S. for more information visit www.yowieworld.com.