WindowsWear is excited to collaborate with MICAM, the landmark event for footwear industry professionals from all over the world, and invites you to experience this one-of-a-kind event with over 2000 footwear collections, successfully melding business and fashion.
The event takes place September 15-18, 2019, in the Fiera Milano Rho trade fair district. The fair occupies an exhibition area of about 63,000 square meters and plays hosts 1,300 companies, of which more than 600 are international. Together they represent over 30 different countries.
Official press release and calendar.
Checkout the MICAM x WindowsWear events below and RSVP.
Immersive Room Experience in collaboration with WindowsWear
Sunday, Sept 15th to Wednesday 18th – Hall 1 Booth M21
For centuries shoes have developed in their purpose, styles and transformative capacities, and with the latest advancements in footwear technology, there’s no stopping their evolution. To celebrate its 50th anniversary, MICAM explores the essence of the times with a digital exhibition produced by WindowsWear through 50 years of footwear and a step into the future.
“MICAM the greatest show” celebration of MICAM’s 50th Year Anniversary
Sunday, Sept 15th 18:30 – 20.00 – Fashion Sq, Pav 1
MICAM will be staging a fantastic musical featuring the biggest hits from 1970 to today and will be presenting awards to all firms that have been exhibiting at the fair since 1969.
Monday, Sept 16th 18:30 – 20.30 – Fashion Sq, Pav 1
International Lab of Mittelmoda and MICAM will present MITTELMODA The Fashion Award 2019 – the international contest’s 24 finalists, representing 14 different countries, will be showing their collections on MICAM’s catwalk. To be followed by the award ceremony and Dj Set with Lele Sacchi.