WindowsWear Presents Fragrance Campaigns Taking Over Windows

This season, spectators have been able to “stop and smell the roses” in the form of fragrances window installations featured front and center for major brands like Michael Kors, Gucci, and Ralph Lauren, to name a few. WindowsWear is showcasing some of the best fragrance windows from this season and our archives.

Here are some of the season’s best fragrance windows:

Gucci:

Debuting the first fragrance developed under Alessandro Michele’s creative vision: a scent designed to celebrate the authenticity, vitality and diversity of women— flourishing in a natural, expressive and individual way. Gucci Bloom is created to unfold like its name, capturing the rich scent of a thriving garden filled with an abundance of flowers. Tuberose and jasmine combine with Rangoon Creeper—a, a unique flower discovered in South India that is being used for the first time in perfumery to create a rich fragrance that transports the wearer to an imaginary garden.

Michael Kors:

A jewel of a fragrance inspired by Michael’’s unique interpretation of sensuality, strength and glamour. Where fantasy meets femininity, and a woman shines her brightest. Boldly luxurious, brilliantly faceted and mesmerizing to encounter.

 

Ralph Lauren:

The American designer has tapped two-time Oscar-nominated actress Jessica Chastain as the face of his new fragrance, Woman. Chastain donned an iconic black tuxedo and custom evening gown for the campaign, encapsulating the fragrance’s mix between “audacious power and feminine grace.”

The fragrance draws upon the versatility of masculine and feminine notes, with a composition of bold tuberose and rich, vibrant woods, while the design of the bottle took inspiration from the shape of a flask with curves and rose gold finishes for a softer touch.

 

Check out some of the best fragrance windows through the years:

Bergdorf Goodman
Saks Fifth Avenue
Hermès
Louis Vuitton
Chanel
Burberry