Versace Shanghai Plaza 66 Pop-Up Store

Top Brands — WindowsWear Weekly

Versace Shanghai Plaza 66 Pop-Up Store

Published May 10, 2021

In the style of the sea-themed Spring-Summer 2021 Collection, Versace unveils a shell-shaped pop-up store in Shanghai’s Plaza 66 luxury mall.

The pink structure is decorated with intricate coral cladding and features a giant Medusa sculpture that makes the space a unique environment to browse the new La Medusa handbag.

An interactive LED floor brings the pop-up to life with swirling water and sea creature graphics that react to the footsteps of visitors.

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