Together with Decentraland community designers, Dolce & Gabbana, Tommy Hilfiger, COACH, adidas, DKNY, Vogue Singapore, Monnier Paris, DUNDAS, Phygicode Dress in collaboration with Rubin Singer, and others lead an all-star lineup at Metaverse Fashion Week 2023, showcasing the future of digital fashion.
A month out from Decentraland’s second annual Metaverse Fashion Week event, which will take place from March 28-31, the schedule and lineup of participants and a preview of some events you can expect to attend is revealed!
This year’s MVFW will demonstrate the potential of interoperability between open metaverses, and push the boundaries of what digital fashion can mean. Pioneered by your very own Decentraland and UNXD, a leading immersive art & culture platform, in collaboration with the Spatial and OVERmetaverses, MVFW23 invites fashionistas worldwide to gather, commune, and witness the newest advancements in digital fashion.
See the latest MVFW23 trailer featuring Decentraland’s community fashion icon, Tangpoko:
“This year we are incredibly honored to continue the legacy of Metaverse Fashion Week. We are seeing the return of many luxury fashion houses, and also the emergence and elevation of digitally native fashion. We are excited to see the world’s greatest fashion minds engaging in digital fashion and exploring what it can mean for their brands, and for their communities,” said Dr. Giovanna Graziosi Casimiro, Head of Metaverse Fashion Week at the Decentraland Foundation.
With the curatorial theme Future Heritage, MVFW23 is dedicated to connecting emerging digital designers with established traditional fashion institutions. The global event will illuminate the connection between innovation and tradition and expose how contemporary fashion’s future lies in the digital realm.
#Heart of Fashion in Decentraland: The UNXD Luxury Fashion District
This year, MVFW will take place across multiple metaverses, but the heart of digital fashion hums inside Decentraland’s Luxury District, developed by Metaverse Group, where global fashion brands will display their virtual storefronts. Here’s what you can expect in the Fashion District this year:
- Dolce & Gabbana’s metaverse space features an exhibition of the winning designs from its Future Reward competition. Led by Domenico Dolce and Stefano Gabbana, the digital design competition spotlights emerging talent and supports them with the creation of a new co-branded digital Wearables collection.
- Tommy Hilfiger’s MVFW experience includes daily product drops, AI-generated fashion, unique collaborations and a community competition—with the winner hand-picked by Mr. Tommy Hilfiger himself.
- Miami Fashion Week (MIAFW) will be the first globally recognized Fashion Week to participate in a digital fashion week. MIAFW’s L’Atelier in Decentraland will host events, panels, and runway shows.
- DUNDAS is teaming up with DressX for Wearables creation and UME for avatar design, showcasing the latest looks from Paris Fashion Week and offering a new range of Wearables.
- Amorepacific is introducing ‘New Beauty Land’, inspired by its Seoul headquarters.
- Ben Bridge, the popular US jeweler, opens its first store in the metaverse, featuring a quest with exclusive Wearables that come with in-store benefits.
- DKNY has created a dedicated venue, DKNY.3, that will host an art gallery, a pizzeria, and a rooftop lounge. DKNY will also bring its SoHo landmark wall into the metaverse with a special Web3 creation from a MVFW neodesigner.
#Fashion Around Genesis City
Fashion brands, technology pioneers and community designed activations will take place in various locations throughout the week:
- ‘Dear Vivienne’ – The Digital Design Community Pays Tribute to the Punk Queen of Fashion: In honor of the late fashion icon Vivienne Westwood, the art collective Vuelta has created an immersive installation inspired by her legendary punk fashion designs.
- The adidas community will join MVFW to bring an exclusive, community focused experience that brings ITM holders and Decentraland users together. Centered around culture and fashion, the brand will showcase their pioneering collection of ‘adidas virtual gear’, the first ever collection of digital-only apparel from the three stripes.
- Newly Created Fashion Plaza to Showcase Emerging Digital Fashion Possibilities:COACH is teaming up with several Web3 artists to create a special experience for anyone who visits this year’s MVFW. Alo is bringing yoga and meditation sessions to the metaverse. Gaian, a wearable startup behind the world’s first energy generating sneaker, will unveil its digital store which will feature Wearables of the sneaker.
- Diesel and HAPE will take over the D-CAVE space, throwing an interactive virtual party that features multiple wearable NFT airdrops.
- Digital asset platform Kraken returns with a fashion-themed infinite NFT gallery, giving visitors the opportunity to see and experience a curated collection of projects that are leading the way in the design and style of digital identities/avatars.
- Vegas City has partnered with Perry Ellis for an exclusive set of Wearables that will be exhibited in a virtual showroom.
- British shoe brand Clarks showcases the ‘Clarks Arcade’ – part funfair, part rooftop nightclub, offering nostalgic activities including Clarks-themed video games, dance battles and vintage fairground rides.
- Threedium will host Pinko, PwC and Clarks within their mall.
- OVER, the AR metaverse platform has partnered with Decentraland to run a cross-metaverse Wearable design competition. In a first for interoperable avatar fashion, the winners will be showcased on a hybrid AR/IRL catwalk at a four-day event in Milan, from Feb 28 to March 31.
- Dragon City is hosting composer Alastair White and his latest fashion opera in the Metaverse Opera House.
- The Museum District will present the virtual counterpart of world-renowned Opera house, Colon Theater, in partnership with the Buenos Aires Government.
- MetaTokyo will welcome digital fashion designers who are influenced by the culture of Japan, including Wearables and other activations by EDOLENABLE, Kay, Nyankee and Supermind Studios.
- David Cash’s Cash Labs Gallery will return this year with multimedia exhibitions from Nick Knight/SHOWstudio and The Wall Group and interoperable experiences by Vogue Singapore and Artisant.
#Neo Designers: The Next Generation of Fashion Designers
MVFW23 aims to celebrate the Decentraland Community’s creations and has partnered with some of the most renowned digital fashion houses in the world to do just that.
- DRESSX, the leading company in digital fashion and web3, is happy to join MVFW23 as a curator, bringing 3D fashion brands Blade Runway and Injury to the DRESSX flagship store in Decentraland. DRESSX will also be distributing two unique Wearables for MVFW23.
- Phygicode is launching “Phygicode Dress”, a collaboration with Decentraland community creators, re-imagining an iconic dress by renowned fashion designer and Phygicode member, Rubin Singer.
- The Fabricant will bring two community creators to MVFW: RuRingoM and Siki. The Fabricant will also launch the brand’s first custom Emote to celebrate the WHOLELAND collection in collaboration with Supermind Studios.
- FASHION FUTURE AWARDS is an annual project initiated by FASHION ZOO to focus on the pioneer forces in China’s fashion and creative industries.
- Altr, a digital fashion platform, will highlight 10 different cultures through the brand’s “Digital Meets Culture” initiative.
- The Institute of Digital Fashion, a curator of the Neo designers, will debut Wearable ‘ IoDF Emblem of Change’ to highlight the unsustainable consumption of physical fashion.
- House of Web3 from Metagolden is a physical/ digital fashion house whose collections come from its community of creators.
- Meta Fashion House will be featuring 3DMetaDress, a physical 3D printed couture gown made up of 300 hand-drawn 3D printed names of women in web3 and STEM.
- Vogue Singapore will be announcing the winners of their digital fashion competition.
- House of Barth – HBO’s The Hype Season 2 winner, Winston Bartholomew Holder III, known as Barth, brings a collection that represents the multiple masks one wears daily.
#Pay for your MVFW Wearables by card via Transak’s NFT Checkout
Shopping spree alert! Getting your favorite items in the Marketplace just got easier than ever. A new payment option, Transak’s NFT Checkout allows you to buy Wearables with your credit card hassle-free. Best of all, it works seamlessly on mobile too!
#Up Next on the Runway—Your Emote
The best way to draw a fashionista’s eye to a snazzy new Wearable is by strutting your stuff on the runway and putting the show in ‘Fashion Show’!
Not only will the community be looking for the best stylish and sassy Emotes to use on the catwalk, but the DCL Foundation is hosting another Emote contest for the occasion. Emote creators better find their inner diva and get to work! The first place winner will be featured in the DCL community fashion show with MANA prizes on offer as well. Remember to tag your Emote with #MVFW23 to have it featured on the Marketplace!
Join Decentraland at the next installment of Metaverse Fashion Week by pre-registering here. Get the latest updates on Metaverse Fashion Week by following Decentraland on Twitter and the event hashtag, #MVFW23.
See you on the catwalk March 28!