Last week, Tiffany & Co. opened the doors to its new JK Iguatemi pop-up in São Paulo, featuring a bespoke design created in collaboration with Brazilian design studio Estúdio Campana.
Inspired by Brazil’s distinctive landscapes, the installation centres on a hand-woven Tiffany Blue wicker façade, whose undulating surface evokes the movement of ocean waves. An irregular opening cuts through the façade, creating a transition between the sculptural exterior and the refined retail environment beyond.
The design draws on the natural forms of Lençóis Maranhenses, where sweeping white sand dunes meet freshwater lagoons, as well as the iconic silhouette of Sugarloaf Mountain in Rio de Janeiro. These references are translated into an environment that combines organic forms, color and artisanal craftsmanship.
The collaboration brings together Tiffany & Co.’s distinctive visual identity with Estúdio Campana’s experimental approach to materials and form, creating a retail setting that connects Brazilian landscape, craftsmanship and contemporary design.
Photos by Tiffany & Co.
