On Tuesday December 5, 2017, on the one year anniversary of launching the WindowsWear Museum at Berkeley College, WindowsWear celebrated with another first, its newest window display addition from the world renowned wedding industry retailer Kleinfeld Bridal.
Titled “New Journey”, the display was created specifically for the WindowsWears Museum at Berkeley College, and was inspired by a holiday display that currently appears in the window of the flagship bridal salon in Manhattan, home to TLCs television show, Say Yes to the Dress. Incorporating classic wedding elements, the displays theme of travel, discovery and lifelong adventure highlights the transition of engagement to marriage through the visual of an airport X-ray scanning machine.
“Good visual merchandising starts with a good story,” said Jacques Vigneault, Creative Director of Kleinfeld Bridal. “The window displays my team and I created reflects the lifelong journey of adventure for many brides who take the plunge in a Kleinfeld dress or accessory.”
WindowsWear had the pleasure earlier of filming a behind-the-scenes in the Kleinfeld Bridal studio with Vigneault and Assistant Creative Director Billy Grijalva, for an exclusive inside look at the making of the Kleinfeld Bridal window installation.
Explore the video below.
Among the guests of the opening event included the teams at Kleinfeld Bridal, Macy’s, Architectural Systems, Ted Baker, Ashley Furniture, Coloredge, and professors and students from Berkeley College, LIM College, and TAFE University, among many others.
Check out images from the event below.
The event was also featured in the celebration of Shop! Market Week 2017 in New York City.