Join Vogue Business innovation editor Maghan McDowell in conversation with Snap’s Carolina Arguelles and Gucci EVP Robert L Triefus about the potential for augmented reality commerce in fashion and luxury retail.
Vogue Business hosted the latest in its webinar series on 30 June, discussing how brands can implement augmented reality (AR) into their strategies. The webinar, entitled The luxury opportunity in AR commerce, sees Vogue Business innovation editor Maghan McDowell in conversation with Snap’s Carolina Arguelles and Gucci EVP Robert L Triefus about the potential for augmented reality commerce in fashion and luxury retail.
Arguelles discusses how brand AR strategies have matured, and Triefus offers an inside look at Gucci’s focus on AR and its recent project with Snapchat. The conversation gives insights on owning the “digital layer” around physical goods, which is growing in importance as retail faces an unprecedented crisis amid Covid-19. The webinar also featured a live Q&A with our audience.
You can listen to the full webinar here: