In the ever-evolving world of luxury retail experiences, few openings have generated as much anticipation as the arrival of SKIMS on London’s iconic Regent Street. Set within the former Ted Baker flagship at 245–247 Regent Street, the new UK flagship marks a defining moment for Kim Kardashian’s billion-dollar brand as it expands its immersive retail footprint into Europe.
But beyond the headlines and celebrity cachet, the store’s striking exterior installation has become a talking point in its own right — a futuristic, monolithic façade that transforms the historic streetscape into something cinematic and surreal. Produced by Harlequin Design, the activation encapsulates the language SKIMS has mastered globally: softness, sensuality, minimalism, and spectacle.
Creative : James Clarges Design & Fabrication: Harlequin Design Installation: Harlequin Design & Ambar Installations Scaffolding : Powells Permitting : Zebra Photography : Ryanandrobert
