For ten years, Saks has revolutionized the shoe industry with a shoe floor so big it needed its own zip code. The luxury retailer marks this incredible milestone.
On August 17th Saks Fifth Avenue celebrated the 10th birthday of its famed 10022-SHOE salon. A pioneer in the footwear industry, Saks Fifth Avenue was among the first retailers to place a greater focus on shoes by creating a shoe department so big, the U.S. Postal Service granted the floor its own ZIP code?10022-SHOE. And now, 10 years later, 10022-SHOE is home to 110 designer brands?a number that has more than doubled since its inception in 2007; holds as many as 200,000 pairs of shoes; and has been expanded into 25 locations in the U.S. and Canada. Brands such as Jimmy Choo, CHANEL, Christian Louboutin, Dior, Saint Laurent, and Gucci, among others, have been with 10022-SHOE since the very beginning and will honor its 10th birthday at Saks with exclusive styles, made-to-order programs, custom birthday cake window designs, and more.
“The strength and growth of 10022-SHOE over the past 10 years is a testament to Saks’ commitment to the footwear category as well as our customers’ desire for the depth and breadth of our designer and emerging designer shoe assortment,” stated Tracy Margolies, Chief Merchant, Saks Fifth Avenue. “10022-SHOE is a landmark for shoe lovers in New York City and around the world for one-of-a-kind merchandise and experiences that they cannot find anywhere else?a core principle of Saks’ identity.”
From Thursday, Aug. 17 until Sunday, Aug. 20, Saks will showcase a visual installation in its New York flagship, entitled “10 Galleries: A Decade of Shoes.” Each of the 10 installations will play off the 10022-SHOE exclusive items and trends and invite customers to discover, interact with, and celebrate all things shoes.
Throughout the past 10 years, Saks Fifth Avenue has held a constant and dominating presence in the shoe industry, selling on average 850,000 pairs of shoes per year, which equates to approximately 8.5 million over the course of its 10 year history?that’s enough “shoe footage” to travel up and down the Empire State Building close to 2,000 times! Coupled with its impressive selection, 10022-SHOE has played host to many launches, exhibitions and firsts:
In 2008, 10022-SHOE was chosen to host the 70th anniversary exhibition of ruby slippers honoring the 1939 film, “The Wizard of Oz,” which included styles by designers Oscar de la Renta, Stuart Weitzman and Roger Vivier, as well as Judy Garland’s original ruby slippers designed by Adrian Greenberg of MGM studios 
From 2008 to 2015, designers such as Christian Louboutin, Manolo Blahnik, Edgardo Osorio of Aquazzura, Paul Andrew and Nicholas Kirkwood, among many others, made special appearances at 10022-SHOE locations across the country
In early 2015, 10022-SHOE paid tribute to Disney’s live-action film inspired by the classic fairy tale, “Cinderella,” by collaborating, in partnership with Disney Consumer Products, with nine luxury designers?including Paul Andrew, Tabitha Simmons, Nicholas Kirkwood, Jimmy Choo and Salvatore Ferragamo?to create their own interpretations of Cinderella’s famed glass slipper
Later in 2015, 10022-SHOE made history with the launch of Manolo Blahnik’s first shop-in-shop in the United States, Mr. Blahnik also launched a Retrospective Book and did a signing at the NY Flagship Store.
Visitors can view the 10022-SHOE celebratory activities on the Store & Locations page on Saks.com and follow #10022SHOE for insider access.
