The new luxury frontier is food.
Proof of this is the fact that from Jacquemus to Burberry more and more brands are entering the food industry, as well as the new collaboration between Saint Laurent and Sant’Ambroeus Milano. The historic café pastry shop, one of Anthony Vaccarello‘s favorites, has opened a temporary food truck in front of the Saint Laurent Rive Droite Paris store. From 11 to 24 December, those shopping at SL or strolling along Rue Saint-Honoré can taste two pasta menus, a panettone made with marrons glacés and typically French chestnut-based sweets. Everything is available with the takeaway option. Those preferring the pandoro, on the other hand, can buy it in the store.
The Milanese pastry shop, in fact, opened a pop-up here in 2017, when the location still was home to the iconic Colette concept store. If during these holidays you are in New York, you will also find an outpost of the restaurant in Soho.
https://www.nssmag.com/en/fashion/20392/sant-ambroeus-opened-a-food-truck-in-front-of-saint-laurent-rive-droite-paris