RIMOWA has opened its first flagship store in mainland China, marking a significant new chapter for the German luggage house in one of Asia’s most important luxury markets.
Located at Shanghai’s Jing’an Kerry Centre on West Nanjing Road, the new flagshipofficially opened on September 16, 2026. The more than 200-square-meter space brings together RIMOWA’s signature industrial design language, archival craftsmanshipand a suite of expanded services under one roof.
A new expression of RIMOWA in Shanghai
The interior takes a refined approach to RIMOWA’s utilitarian heritage. Warm travertine-toned surfaces, dark wood detailing and illuminated display niches create a softer counterpoint to the brand’s recognizable aluminum luggage. Glass cases and openshelving place suitcases, bags and accessories at the center of the space, while carefully integrated lighting emphasizes the materials and construction of each piece.
The store also incorporates distinctly Shanghai-inspired details. According to localcoverage, the interior references the city through artistic elements and design details, including works by Shanghai writer and artist Jin Yucheng. The exterior reportedly translates RIMOWA’s characteristic grooves into architectural louvers, paired with hammered terrazzo.
Rather than functioning solely as a retail environment, the flagship is conceivedas a destination where RIMOWA’s design history, craftsmanship and approach to travel can be experienced together.
Craftsmanship meets local culture
A key feature of the new Shanghai flagship is its emphasis on services and restoration.
The store introduces RIMOWA’s RE-CRAFTED restoration and buy-back program to mainland China, alongside an in-store repair center. The brand says its repair facilities are designed to handle the majority of functional repairs, reinforcingRIMOWA’s focus on extending the life of its products.
The flagship also offers Crafted For You customization services and luggage-taghot stamping. Two Shanghai-inspired luggage-tag designs are available, referencing Jing’an Kerry Centre and the iconic Jiuqu Bridge in Yu Garden.
Archival pieces restored using traditional Chinese porcelain-repair techniques further connect RIMOWA’s German manufacturing heritage with local craftsmanshipand culture.
A milestone for RIMOWA in China
The opening expands RIMOWA’s presence in Shanghai, where the brand already operates another boutique. The new flagship is situated in the north zone of Jing’an Kerry Centre, adding a larger-format destination to the brand’s existing retail footprint.
The location places RIMOWA within Shanghai’s West Nanjing Road luxury retail district, while the store’s design gives the brand an opportunity to translate itsinternational identity into a more localized setting.
The official RIMOWA listing places the store at N1-08, Shanghai Kerry CenterMall, 1551 West Nanjing Road, Jing’an District, and lists daily opening hours from 10 a.m. to 10 p.m. Services include repairs, RE-CRAFTED buy-back, in-store customization and luggage-tag hot stamping. RIMOWA+1
RIMOWA Shanghai – Kerry Center official store page
With its combination of product presentation, restoration, customization and Shanghai-specific design elements, the new flagship positions the brand’s luggage not simply as travel equipment, but as objects with a longer life and a closer connection to the places through which they travel.
Photos by Rimowa
