Executive Creative Direction for Showfields' multi-location expansion (NYC, Brooklyn, Miami, DC). Developed 'House of Showfields' as conceptual framework: retail as foundation for inspired life, blending art, commerce, and community activation. Each ...Executive Creative Direction for Showfields' multi-location expansion (NYC, Brooklyn, Miami, DC). Developed 'House of Showfields' as conceptual framework: retail as foundation for inspired life, blending art, commerce, and community activation. Each location calibrated to neighborhood DNA while maintaining systemic brand coherence. Brooklyn flagship (PAVE/VMSD Award 2022) reimagined retail as walk-through art gallery with immersive sculptural architecture. Miami activation during Art Basel curated 'Art is Everything' — artist installation with Wade & Leta, dance performance, post-pandemic togetherness as cultural currency.
PAVE Award | VMSD Best Store Design & Visual Merchandising Award 2022See More