Samar Younes

Founder | Chief Imagination Officer (Formerly: Artistic Director at Anthropologie | Global Visual Environment Director at Coach | VP Creative at Showfields) at SAMARITUAL

These environments were early laboratories for exploring how physical space could mediate between commerce, culture, and collective imagination – questions that continue to inform my current practice across multiple dimensions. After transforming over 600 retail environments globally for brands including Anthropologie (8 years) and Coach (6 years as Global Visual Environment Director), Younes's practice expanded into transcultural futures work exhibiting at Dubai Future Foundation, Milan Fashion Week, and New York galleries. Her approach to spatial narratives and material intelligence has been shared through lectures at NYU, Central Saint Martins, Zurich University of the Arts, Parson's and ALBA, and as a mentor at NEW INC, the New Museum's cultural incubator. Her methodology bridges luxury (Loro Piana, Harrods, Colette), technology (Samsung, NFT.NYC), and experiential spaces (Soho House, Coachella), featured in GQ, Frame Magazine, Wired, HypeBeast Arabia, and numerous design publications.

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