Macy's Herald Square - World of Calvin
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Calvin Klein - Spring 2025 Windows / World of Calvin Klein
We were excited to promote our new Calvin Klein womenswear at Macy’s, our first entry point into showcasing apparel from the global product kitchen. We knew we needed to make a strong impact at one of our largest North American wholesalers. To align with the in-store launch, we collaborated with the Macy’s Visual team to reserve the coveted Broadway windows.
The concept developed by our Global VM partners was inspired by the Spring 2025 Lily Collins womenswear campaign. After exploring several design directions, the team landed on a compelling moment from the campaign where Lily Collins gazes into the storefront windows. This sparked the idea: what if we created a ‘window within a window’? What if mannequins appeared to be walking along the sidewalk, shopping and looking into the display? This layered concept allowed us to bring the ‘World of Calvin’ to life, using each window as a backdrop to highlight the product.
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