Calvin Klein Holiday 2025 - CK Tree
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The Calvin Klein holiday tree was designed as a sculptural, modern installation that blends branding with a festive, fashion-driven aesthetic.
The tree features a stacked, spiral-like structure composed of curved metal sheets that twist upward, creating a dynamic, ribbon-like silhouette. Each tier supports an illuminated “cK” logo in crisp white, projecting a clean, high-contrast look that reinforces Calvin Klein’s minimalist identity.
For the Retail Channel, the tree uses a rich metallic red finish, as shown in the photo. This red has a glossy, reflective quality—modern, bold, and energetic—perfect for a holiday focal point. The warm metallic surface adds dimension under store lighting, giving the entire display a polished, elevated holiday feel.
For the Wholesale Channel, the same sculptural structure is reinterpreted in a Champagne metallic finish. This alternate version leans more neutral and premium, offering an elevated, sophisticated aesthetic for wholesale partners—still festive, but with a softer, more luxurious tone.
Together, the finishes (Metallic Red, Champagne Metallic, and the illuminated White branding elements) deliver three distinct material effects that support the brand’s Holiday Heat campaign: bold, modern, and premium. The installation functions as both a holiday centerpiece and a visual amplifier of Calvin Klein’s iconic identity—clean lines, strong shapes, and minimalist impact with seasonal warmth.
Calvin Klein Holiday 2025 - Woodbury Commons, Harriman, NY
Illuminated CK Tree in Retail
Calvin Klein Holiday 2025 - Macy's Herald Square
Illuminated CK Tree in Wholesale
#Macys
#HeraldSquare
Included are the origin technical drawings of the CK tree concept for Holiday 2025.
#VISUALCITI
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