SWEAT by Nike
My project presents a proposal for Nike to venture into the skincare industry. The purpose behind this was to create a gender-neutral product assortment that provides a solution for sweat-related skin problems such as chaffing, heat rashes, dry skin, and acne.
My secondary objective was to design products that made the customer's transition from sweat to life very convenient. Therefore, the compressed body wipes and sheet masks are individually packed, while the bottled products are lightweight and easy to carry.
In an effort toward sustainability, I also wanted to introduce a circular model of consumption. The packaging would be created using 100% recycled plastic and glass for longevity, ensuring that customers can hold onto them for at least 15 months. After this duration, the bottles could be dropped off at any Nike store for recycling, and in exchange, you can receive a discount coupon for your next purchase. Products could also be replenished through the purchase of refillable pouches.
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