FAO Schwarz In Store Experience
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The 2018 holiday season saw the return of the iconic FAO Schwarz retail store in (Rockefeller Plaza, NYC) and RwoB by Innomark was proud to play a key role. Our team was selected as the prime design-build partner for the Hasbro shop-in-shop which featured our delivery of an 8 ft active robotic Optimus Prime figure. Due to our diligent work with the Hasbro brand we were also selected to manage, produce and install over 80% of the graphics for the rest of the FAO space. Great collaboration with our internal digital team and key vendor partners helped bring this premier retail space to life!