JARLSBERG BRINGS A BIT OF NORWAY TO THE WEST
VILLAGE
VILLAGE
While they already have great visibility in national supermarkets throughout the US, Jarlsberg Cheese wanted to find a way to connect directly with their audience and did just that with their first ever pop-up experience in the West Village. Partnering with beloved Swedish candy store, Sockerbit NYC, Jarlsberg built out half of the store with a Norwegian inspired setting complete with an oversized cheese wheel spotlight and tire swing, a custom cutting station and infographic wall and tasting table moments, giving many fun photo and educational opportunities.
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