Cariloha
The COVID-19 pandemic has had a devastating impact on the
home bedding industry. However, as soon as the lockdown
was announced, sales online surged. With the changing
routines, people were struggling to get enough sleep. Hence,
this upturn was a reflection of people searching for self-care
solutions at a time when anxiety around COVID-19 caused
a plethora of sleep issues. Thus, increased expenditure on
comfort and bedding was an outcome, which eventually
favored the growth of the market.
The work-from-home revolution caused by lockdowns across
countries due to the pandemic has reoriented people’s
budget towards spending on their home bedding products.
A large chunk of consumers is working from their beds
and spending more time at home, which has consequently
upgraded the sleep setup.
Target gen z who are getting their first apartments and
moving out need new stuff. The goal is to create overall brand awareness.
×
![]()
×
Reason :