Disney x Keith Haring
Coach’s virtual experience enables visitors
to discover and shop special edition
physical and digital gifts including leather
bags topped with Mickey’s ears, shearling
jackets, totes, and sweatshirts printed
with Haring’s signature artwork, as well as
AR filters and a bespoke Spotify playlist.
With reduced opportunities for physical
campaign pop-ups due to Covid-19, the
experience enables Coach to digitally
reach out to their consumers and capture
the spirit of optimism and inclusion that
Disney, Haring and Coach all share.
The experience is divided into
eight unique spaces which include five
interactive rooms. Innovations include an
AR Micky Mouse that surprises visitors as
they explore, and an immersive subway
station inspired by New York City where
consumers can paint their own street art
in the style of Haring.