Pillow Talk, Charlotte Tilbury
To celebrate the notorious Pillow Talk collection from Charlotte Tilbury, we created our very own replica of Big Ben, bringing the brands British identity to Dubai. For our second joint venture with Dubai Tourism, we created Pillow Talk Mania, in collaboration with Dubai Shopping Festival’s 25th Anniversary and gave shoppers 25 Million reasons to visit Mall of the Emirates with 10 days of programming, which included ultimate giveaways, Lucky Phone competitions, Pillow Talk Post, the Pillow Talk Times and our Pillow Talk Shuttle Bus. The project yielded a large amount of social traction, with 6.9M reach, over 2.8K new followers to the @ctilburymakeuparabia Instagram page and over 1000 mentions on social.