Sole DXB, Burberry
Bringing to life the authentic Burberry experience while showcasing the latest TB Monogram men and women’s collections from the British fashion house. The mission was to position Burberry as a key luxury street brand for consumers during its first appearance at the Middle East’s premier cultural festival, Sole DXB by creating a pop-up true to the brand’s heritage and the global teams original design concept. To do this, a black multi-tiered cube was created to showcase the sleek and refined heritage and familiar brand notes that consumers have associated with Burberry whilst also being suitable to Dubai’s urban but luxury audience. Through a variety of activations, cutting edge design and collaborations with the hottest DJ’s and influencers, the Burberry pop-up encouraged large dwell time amongst attendees within the retail and bar space, and was often cited as the most iconic stand at the venue.