Prada Hideaway is a site-specific pop up for Prada at Harrods, London, conceived by renowned designer Martino Gamper. Using vertical and horizontal lines, the bespoke furniture defines and divides the space covering 90 square meters. Wooden patterns fold across the walls to become wooden landscapes with both intimate spaces and openings with views.
Prada new ‘Hideaway’ pop-up at Harrods London (Fall Winter 2020)
Gamper explains. ‘We wanted to treat the project as a full scale installation, rather than simply designing a white cube with pieces of furniture inside it. Prada’s ’Hideaway’ installation is on view at Harrods London department store until 28 September 2020.
Prada new ‘Hideaway’ pop-up at Harrods London (Fall Winter 2020)
The products’ offer reflect the idea of simplicity, the return to the quintessential quality and beauty of natural materials: it includes women’s ready to wear, bags, accessories and footwear, with a focus on a special selection of shearling jackets in neutral tones as well as a variety of garments made of the finest cashmere with special hand-made treatments.
Prada new ‘Hideaway’ capsule for Harrods London FW 20