PARIS — Onitsuka Tiger has opened ATELIER TIGER, a temporary experience space on the Champs-Élysées, transforming a historic building into a showcase for the brand’s manufacturing processes and product development.
Open from 31 July to 17 August 2026, the activation is presented by Onitsuka Innovative Factory, highlighting the craftsmanship and production techniques behind the brand’s footwear and apparel.
Located within a historic Parisian property, the space combines the building’s preserved architectural features with a series of exhibition and workshop areas. Visitors can explore materials, prototypes and production methods, offering insight into how products are developed and manufactured at the company’s facilities in Tottori, Japan.
The installation includes displays of footwear, apparel and components, alongside demonstrations that illustrate different stages of the manufacturing process. Dedicated workshop stations and material libraries provide an overview of the techniques and materials used by Onitsuka Tiger.
Rather than operating as a conventional retail store, ATELIER TIGER functions as a brand experience centred on product development and Japanese manufacturing expertise, bringing elements of the company’s production capabilities from Tottori to Paris for a limited engagement.
ATELIER TIGER
Location: Champs-Élysées, Paris, France
Dates: 31 July – 17 August 2026
