Michael Kors is excited to announce the launch of a luxe and immersive window experience on May 23 at La Rinascente in Milan, Italy. Taking over the iconic department store’s walkway and windows, across from the Duomo, the experience will transport passersby to the island of Capri at sunset while showcasing the brand’s Summer 2023 fashion.
Created in partnership with immersive experience studio Pixel Artworks, and inspired by Capri’s idyllic Marina Grande, the projected illusion invites visitors to stroll along the beautiful harbor’s wooden dock at sunset as waves lap gently against the pontoons and schools of tiny fish glint in the sea. Sleek, cedar- decked yachts, moored nearby, drift in and out on the tide. An extraordinary sound collage of Capri— the rhythm of the waves, the plink of halyards against masts, the soft murmur of talk and laughter from a waterfront restaurant—surrounds guests as they walk, engaging the senses and deepening the evocative experience. Within the six large window displays, the theme of Capri glamour and luxury is extended to showcase ready-to-wear, accessories and footwear from MICHAEL Michael Kors and Michael Kors Mens.
To celebrate the opening of the experience, Michael Kors hosted an intimate cocktail hour with friends of the brand at La Rinascente’s terrace bar with Dj set by Valentina Georgia Pegorer. The display will continue through June 5, 2023.
