Lacoste Returns To Miami Open With Multiple Activations At Hard Rock Stadium And UNKNWN. Lacoste ‘Le Club Lacoste’ Miami Opened 2023 Pop-Up Store Concept.
Lacoste returns to Miami for the 2023 Miami Open, which runs from now through April 2nd at the Hard Rock Stadium.
As the official apparel and footwear sponsor, the heritage sports brand is hosting various activations for both the attending tennis audience and local Miami community housed in a three-story customized Lacoste Retail Tent on the tournament grounds. The comprises a Lacoste boutique, while the second floor includes a Lacoste customization station, offering a collection of patches and vinyl graphics that will be available for participants to heat press onto select Lacoste apparel.
The “Spot The Croc!” Challenge offers Center Court match attendees a chance to win Lacoste merchandise by submitting, by text, an on-site photograph of a Lacoste crocodile.
Outside of the Hard Rock Stadium grounds fair, Lacoste has also teamed up with Lebron James’ apparel brand, concept retail store, and community venue UNKNWN to take over its Miami store location, reconfiguring its usual on-site basketball court into two pop-up touch tennis courts for attendees to enjoy. Apart from serving as a space for Miami Open participants to play, it will house various viewing parties and Lacoste pop-up shop experiences, throughout the tournament.
To continue the celebration, the brand has also hosted an intimate dinner in partnership with fashion retailer Maison De Mode, founded by Hassan Pierre and Amanda Hearst, at the Miami Beach residence of Apax’s Jason Wright, where guests Karolina Kurkova, Candice Swanepol and Alexis Welch Stoudemire were in attendance. “As a Miami resident and avid tennis fan, I’m thrilled to celebrate the Miami Open with the support of Lacoste, official outfitter of the tournament” shares Pierre.
