For the launch of its latest SS26 campaign, Kurt Geiger unveiled KG Cabana, a bold summer retail takeover that transformed the brand’s London flagship into a high-glamour destination inspired by luxury beach clubs and vintage country club culture. Brought to life by B_RD, the immersive activation captured the playful escapism and maximalist energy at the core of the collection.
Designed as the ultimate summer fashion playground, the concept unfolded through two distinct experiential narratives: Pool Club and Tennis Club. Across both the storefront windows and in-store environment, vibrant resort-inspired styling, sun-drenched color palettes, and elevated fashion moments immersed visitors in a jet-set fantasy.
The Pool Club concept featured mosaic-tiled poolside scenes, striped cabana canopies, and oversized white palms that evoked the glamour of an exclusive seaside retreat. Meanwhile, the Tennis Club installation introduced pastel sports props, crisp white detailing, and playful nods to vintage racket culture, balancing athletic references with fashion-forward styling.
Throughout the space, statement plinths, glossy finishes, layered textures, and vibrant accessories reinforced Kurt Geiger’s signature maximalism while creating a distinctly editorial atmosphere. Every design detail was crafted to feel immersive, transportive, and highly photogenic—transforming Oxford Street into a luxury summer escape.
Executed through B_RD’s in-house production, bespoke prop-making, and technical development capabilities, the project seamlessly merged concept design with precision fabrication and installation. From creative ideation to final execution, the activation delivered a fully immersive retail experience that celebrates fashion, fantasy, and destination-inspired storytelling.
Located at the heart of London’s Oxford Street, KG Cabana stands as a bold expression of experiential retail—bringing Kurt Geiger’s SS26 vision to life through vibrant set design, elevated craftsmanship, and playful summer glamour.
