Kraft grocery pop-up offers free food—to a very select group


Kraft is stepping up to help government workers who have been out of work for more than three weeks due to the government shutdown.

The packaged food giant Kraft will open a grocery pop-up tomorrow in Washington, D.C. to support a program called “Kraft Now Pay Later.” The temporary store will be open Jan. 16 – Jan. 20, 2019 at 1287 4th Street NE, two blocks from Union Market. Current federal government workers who hold a current government ID will be able to shop and take home a bag full of free Kraft products.

In return, Kraft asks workers (if they can) to pay it forward by donating to their charity of choice or someone in need once they are able to do so.

“During the government shutdown, parents should not have to worry about putting dinner on the table because they aren’t receiving a paycheck,” said Sergio Eleuterio, head of marketing for Kraft, which is owned by Kraft Heinz Company. “Kraft stands for families and we want to support the families who have built our brands. This store is one way we can help those affected get the grocery staples they need. And we celebrate all who are doing their part to help.”

An estimated 800,000 government workers are impacted by the government shutdown and many live in the Washington, D.C., area as the federal government is the largest employer. Many of the workers affected are parents who don’t need the added stress of feeding their families, Kraft said.

This article is brought to you by Chain Store Age.