LONDON — Kate Spade New York is taking up space in the Middle East.
The American brand has opened a café pop-up at Bloomingdale’s at Dubai Mall with its signature Kate Spade Green hue covering the walls and reds and pinks for other parts of the interior.
The café will run until June 30 with a menu of specialty drinks and branded treats.
“As we look to build out the world of Kate Spade and to grow our brand and customer base more globally, we’re investing in international regions in a range of ways. A café is a wonderful way to welcome our existing brand fans in Dubai into the world of Kate Spade more holistically, while also introducing the brand to new customers in an emotional and experiential way,” said Liz Fraser, chief executive officer and brand president of Kate Spade New York.
The brand will open a flagship at the Mall of Emirates in Dubai later this month. The store will stock ready-to-wear, handbags, accessories, small leather goods, tech accessories, jewelry, watches, sunglasses and fragrances.
