For its latest window installation, Hermès turns to Brooklyn-based artist Jeremy Olson to transform the storefront into a surreal domestic dreamscape where art, design, and storytelling collide. Known for his psychologically charged paintings and sculptural explorations, Olson brings his distinct visual language into three dimensions, creating a theatrical environment that feels suspended somewhere between fantasy and memory.
Set within a compact interior scene, the installation bends perspective and proportion in unexpected ways. Sculptural yellow figures appear caught mid-motion, inhabiting a room where furniture twists into organic forms and architectural details soften into playful distortion. Plush textures, exaggerated lighting, and hand-drawn wall motifs create a space that feels simultaneously intimate and uncanny — as though stepping inside one of Olson’s paintings.
The collaboration reflects Hermès’ long-standing relationship with artists and craftsmanship, using the window not simply as a display, but as a stage for imagination. Rather than presenting products in a traditional retail context, the Maison allows the artist’s vision to guide the narrative, resulting in an immersive composition that blurs the line between contemporary art installation and luxury merchandising. The anthropomorphic creatures in Jeremy Olson’s paintings and sculptures inhabit a world much like our own. They search for meaning in spaces where the synthetic and the organic overlap and intertwine. For his installation with Hermès, Olson creates an interior shaped by a kind of dream-logic, where the membrane of the built environment becomes permeable.
Born in Ojai, California, Olson is now based in Brooklyn and works primarily in painting, with excursions into sculpture and video. His work has been exhibited internationally across New York, Miami, London, Hong Kong, Berlin, Antwerp, Melbourne, and Seoul. In 2021, he received a NYSCA/NYFA Artist Fellowship in Painting and has participated in artist residencies including Praksis Oslo, Bemis Center for Contemporary Arts, Atlantic Center for the Arts, and the SVA Summer Residency. Olson received his BFA from the University of Arizona and MFA from NYU Steinhardt, and is represented by Mindy Solomon Gallery in Miami and Unit London in the UK.
With this latest collaboration, Hermès continues to position its windows as spaces for artistic experimentation — inviting passersby into a world where craftsmanship, surrealism, and contemporary culture seamlessly intersect.
Photo Credit: Skot Yobauje