Foot Locker’s Game Plan to Win Over Sneakerheads – The Wall Street Journal

Virtual & Augmented Reality

Foot Locker’s Game Plan to Win Over Sneakerheads – The Wall Street Journal

Published February 25, 2019

Keeping up with customer-service expectations in the digital age takes more than tech know-how. Especially when the customers are young, tech-savvy “sneakerheads” who want tomorrow’s shoes today—or even yesterday.

To meet that challenge, Foot Locker Inc. is focused on analyzing huge amounts of data, innovative digital marketing—and speed.

Across…

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