Fendi Makes a Big Statement on the Runway

Fendi made a big statement with logos at their Women’s Fall/Winter 2018-2019 presentation during Milan Fashion Week. A selection of women’’s pieces paraded down the runway, showcasing its classic craftsmanship and exquisite tailoring through monogrammed coats, tapered trousers and patterned boots.

Alongside the timeless pieces and designs were something unexpected. – Fendi’’s Roma logo merged with sportswear brand FILA’’s iconic logo.

This Fendi/Fila logo was initially created by Scottish artist @hey_reilly, but then re-appropriated by Fendi across ready-to-wear and accessories.

I’m beyond flattered, I’m stunned, I’m utterly delighted, I’m… I’m … just so happy that some of my work – that was made in the spirit of fun for lols likes and sharing – should end up in the real world being seen by Karl Lagerfeld let alone made part of the @fendi collection. So I would like to thank Karl his team and everyone at @fendi for their generosity of spirit sense of humour and sheer panache for including a small part of my work in a small part of their collection. Love you guys forever ?? #fendi #family

A post shared by REILLY (@hey_reilly) on Feb 22, 2018 at 4:08am PST

In honor of Fendi’s latest collaboration, check out their new windows featuring “Hands Make Beauty” here!