Fragrance and body-care brand Diptyque will be opening a few more brick-and-mortar storefronts than it closed in March.
The personal and home fragrance brand, which has 22 stores in the U.S., will be opening two new storefronts in New York starting this Saturday, in both Williamsburg and SoHo. The stores, dubbed “Ateliers,” are decorated in the style of Diptyque workshops. The Prince Street location in SoHo will also feature a mural by artist C. Finley.
“We believe that with the pandemic, there is this importance of the neighborhoods and building the community of customers,” said Julien Gommichon, president of the Americas for Diptyque. “We’ve been looking for a location in Williamsburg for a long time, it’s a very important market for us. We had a small, high-performing store on Mott Street we were looking to expand, too.”