South Coast Plaza has welcomed CULT GAIA with the opening of the fashion brand’s newest boutique, bringing its distinctive blend of sculptural design, statement accessories and modern femininity to one of Southern California’s premier luxury shopping destinations. South Coast Plaza currently lists the boutique among its latest openings, located on Level 2 in the Din Tai Fung Wing. S
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The new location marks another step in CULT GAIA’s retail expansion. Foundedin Los Angeles, the brand has built its identity around pieces that blur the line between fashion and art, with its design philosophy rooted in nature, sculptural forms and objects designed to make an impact. CULT GAIA
The South Coast Plaza boutique brings the brand’s world to a new Southern California audience, offering a selection that includes its signature accessories alongsideready-to-wear and other collections. CULT GAIA’s approach has evolved significantly since the launch of its iconic Ark bag, expanding into ready-to-wear, footwear, swimwear, sunglasses, rhinestone bags and fragrance. CCULT GAIA
The opening also comes during a period of significant growth for the brand. In May 2026, Vogue Business reported that CULT GAIA had finished fiscal 2025 with $100 million in revenue, up from $75 million the previous year, while founder Jasmin Larian Hekmat outlined plans for additional permanent locations in markets including California, New York, Ibiza, Dubai and Dallas. Vogue
At South Coast Plaza, the brand joins an expanding collection of luxury andcontemporary fashion names, further establishing the destination as an important retail address for both established and emerging brands. The centre currently features more than 230 boutiques alongside dining, arts and cultural experiences.
Photos by Cult Gaia
