Coach, the iconic American fashion house, marks a significant milestone with the launch of its Coach Seong-Su pop-up experience. This exciting event was attended by various guests, including Coach global ambassador Youngji Lee. Rooted in the essence of Coach’s “Find Your Courage” campaign, the pop-up is a testament to the brand’s commitment to inspiring confidence and celebrating self-expression, all through the lens of its legendary Tabby bag.
The Coach Seong-Su pop-up encapsulates the brand’s vision of creating immersive and sensory experiences. Stepping into the space, visitors are greeted with plush yellow leather accents, paying homage to the new Quilted Tabby collection. A striking larger-than-life Tabby sculpture serves as a centerpiece.
Coach invites visitors to delve deeper into its world by exploring the interactive AR virtual styling and try-on experience. This innovative feature allows guests to virtually experiment with the Spring 2024 collection, trying on different pieces and discovering their unique style. Furthermore, guests have the opportunity to shop the latest Quilted Tabby bags, showcasing expressive new colors.
In keeping with Coach’s commitment to pushing boundaries, the pop-up introduces the “Find Your Courage” mobile game. Exclusive to this location, the game invites visitors on a digital stamp hunt, encouraging them to explore the space and uncover hidden surprises along the way.
