Coach, a global design house of modern luxury leather goods, apparel and lifestyle accessories, today announces the launch of their new subway-inspired pop-up store at Pondok Indah Mall 2. Set in a blue subway car, the pop up shop pays homage to the home of Coach, New York and features Coach signature jacquard denim and music to match. Inspired by the house’s vision of reimagined heritage, inclusivity and self-expression, the pop-up will invite customers to meet the Pre Fall 2021 collection and play with customization.
Located in the Main Atrium of Pondok Indah Mall 2, the pop-up will be open to the public starting today through June 20th. The subway inspired pop-up showcases Coach’s Pre Fall 2021 collection which playfully combines the house’s heritage in craft with the codes of American fashion, introducing new remixed classics with an irresistible sports-meets-vintage spirit. Pre Fall also debuts the Coach Originals Quilties—archival bags in soft quilted nappa leather—and a new treatment of Signature on denim jacquard.
Coach’s collection of brightly-colored quilted bags are part of The Coach Originals collection, an assortment of new silhouettes inspired by archival Coach pieces. The Quilties come in a ton of playful new colorways from berry pink to pale lime. Just like the popular Coach Pillow Tabby, the Coach Quilties are crafted of soft, pillowy leather. Meanwhile Coach’s Denim Jacquard are inspired by archived collection and vintage bags that celebrates our legacy and authentic New York heritage. Reimagined for today, the compact design is based on an iconic Coach silhouette introduced in 1997.
The Coach Pop Up Store is presenting the atmosphere of New York City by building the subway miniature that is very iconic. With the pop of blue and print signature jacquard that is the highlight of the season, Coach Subway is presenting the interactive pop-up even features a customisation service for you to experience a design-it-yourself service that takes customization to the next level.
This unique customization experience offers Coach’s customers to re-design their favorite Coach’s leather goods to one-of-a-kind statement bag. A Coach craftsman is available to help accessorize it, highlights interchangeable bag straps made with different technique and key embellishments, not forgetting the quintessential scarves as well as bag charms to complement your Coach bag. Personalize It emphasizes on monogramming your initials and icons which best represent you. Customize It is a bespoke service made available at the Coach Create pop-up. It features three key signature embellishments – Tea Rose, Souvenir Pins and Prairie Rivets.
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The Coach Pre Fall 2021 collection is now available in Coach Indonesia stores or through the ‘Coach on Delivery’ service which allows customers to browse from the comfort of their home. Customers can contact an advisor’s WhatsApp numbers to order the favorite piece.