CASIO’s 50th watch anniversary celebration is marking significant milestones in the realms of watchmaking, design, and global culture, notably highlighted by the much-anticipated re-release of the iconic Casiotron watch. This landmark piece, known as “the world’s first digital watch with an automatic calendar function,” has been reintroduced in a limited edition that retains the original’s aesthetic and functionality with added modern adaptability.
The celebration continued with CASIO’s 50th-anniversary at Hypebeast’s 41 Division. Titled “Down to Business: 50 Years of Watch Innovation,” this retro-inspired exhibition is a homage to CASIO’s enduring legacy in timekeeping. Attendees embarked on an immersive journey through CASIO’s five decades of breakthroughs, with a special emphasis on iconic models like the pioneering Casiotron and the robust G-SHOCK. The exhibition, arranged by decade, showcases a remarkable collection of CASIO’s innovative watches, including the seminal Casiotron, the 1983 Casio CFX-200 Scientific Calculator watch, the sleek 1985 PELA FS-10, and the 2001 WQV-10 Wrist Camera.
Beyond showcasing these technological marvels, the exhibition delves deeper, highlighting CASIO’s lasting impact on the watchmaking industry. Visitors gained insights into the brand’s unwavering commitment to core values like innovation, durability, and practicality. Additionally, the exhibition creatively transforms a dedicated area into a nostalgic office setting, adorned with dynamic vintage CASIO watch advertisements, enhancing the visitor’s journey into the brand’s storied past.
“Down to Business: 50 Years of Watch Innovation” is a comprehensive exhibition that promises to be a fascinating experience for anyone interested in CASIO’s legacy and its enduring contributions to watch technology and culture. It’s a chance to celebrate five decades of innovation and explore the story behind one of the world’s most recognizable brands. This exhibit not only pays tribute to CASIO’s innovations but also offers an insightful look into the brand’s significant influence on the watch industry and beyond.
To learn more about CASIO’s 50th Anniversary, head to CASIO’s official site.