Casablanca Paris continues its global retail expansion with the opening of a new boutique inside Bloomingdale’s, marking a strategic move into one of the most iconic department stores in New York City.
Founded by Charaf Tajer, Casablanca has built its identity on a distinct fusion of Parisian luxury and après-sport sensibility—where silk shirts, vibrant prints, and relaxed tailoring meet references to travel, leisure, and nostalgic glamour. The Bloomingdale’s boutique brings this world to life in a physical space, translating the brand’s cinematic aesthetic into an immersive retail experience.
The boutique is designed as a refined escape from the traditional department store environment. Glossy finishes, rich materials, and a warm, sun-soaked color palette evoke the spirit of Casablanca’s signature destinations—from the tennis courts of the French Riviera to the lush landscapes of North Africa. The layout is clean yet expressive, allowing the collection’s bold hues and intricate graphics to take center stage.
Inside, shoppers will find a curated edit of ready-to-wear, accessories, and seasonal highlights, reflecting Casablanca’s evolving vision of modern luxury—one that balances ease with elevation. The space also reinforces the brand’s growing presence in the U.S. market, positioning it alongside both heritage houses and emerging luxury players within Bloomingdale’s contemporary mix.
With this opening, Casablanca Paris continues to build a retail network that prioritizes storytelling and atmosphere as much as product. At Bloomingdale’s, the brand doesn’t just occupy space—it creates a destination, inviting New York’s fashion audience into its world of leisure, color, and refined escapism.
