Experiential marketing is at its best when every detail feels effortless. Behind every welcoming gathering, thoughtfully designed environment, and memorable brand moment is a team responsible for turning creative ideas into physical reality. At the Care of Chan x Oatly event in New York, that responsibility belonged to Harlequin, whose installation expertise transformed the venue into a seamless, immersive brand experience.
Created by experiential agency Care of Chan, the event reflected Oatly’s playful personality and community-first approach. Known for producing hospitality-driven experiences that bring people together through culture, conversation, and food, Care of Chan designed an environment that felt authentic, approachable, and unmistakably Oatly.
Turning that vision into reality required expert execution.
Harlequin managed the installation of the event environment, ensuring every branded element, scenic component, and experiential touchpoint came together with precision. From coordinating build schedules to installing custom features throughout the space, the team translated the creative concept into an environment that was ready to welcome guests from the moment the doors opened.
Experiential events demand a unique combination of craftsmanship and logistics. Unlike permanent retail environments, installations must often be completed within compressed timelines while maintaining exceptional quality. Every element—from scenic structures and branded graphics to furniture placement and environmental details—must work together to create an experience that feels natural, even though it has been carefully engineered behind the scenes.
As brands continue investing in live experiences, partnerships between creative agencies and production specialists have become increasingly essential. Agencies like Care of Chan develop the narrative and guest experience, while installation teams like Harlequin ensure those ideas are realized with precision, efficiency, and attention to detail.
