Following last July’s Harrods Fendi Cafe and Peekaboo Bar pop-up, the brand has taken over the world with an Italian themed Peekaboo bar. The Peekaboo Bar is an ironic architectural reinterpretation of a bar with a long counter and three stools where clients can have a seat and admire the various Peekaboo bag customization options to choose from. The Peekaboo bar itself is completely made-to-order, so customers have the opportunity to produce a totally unique Peekaboo bag of their own for the first time ever.
Natasha Davis, Creative Visual Merchandising Director, and Marco Trabassi, Worldwide Props and Pop-Up Manager, share a behind the scenes look on creating the Peekaboo Bar and insights on new beginnings post lock-down.
“This was the first project post lock-down. There was something really uplifting. We totally transformed the store. It just felt like the right sunshine moment that you wanted to talk about. We felt super happy about this being the first one to see post-lock down.” says Natasha Davis.
“We installed over 30 stores already through Japan and China. It’s the beginning, we will spread also to other stores. We are excited because its our icon. We need to support our icon.” says Marco Trabassi.