For the first A|X Armani Exchange store in Italy, Giorgio Armani has chosen Milan. Located at Corso Vittorio Emanuele, steps from Piazza San Babila, it is the largest store of the label in Europe, covering 420 sqm on 2 floors. Giorgio Armani launched the A|X Armani Exchange label in New York in 1991. The store in Milan is directly operated, while most of the other stores globally are operated in franchising.
