The iconic and award winning fashion designer Anna Sui, who just had her own retrospective at the Fashion and Textile Museum in London last May played off the theme of her Spring 2017 Miss American Pie runway collection of Western prairie girl-themed pieces for INC International Concepts, an exclusive Macys brand. Sui handpicked a few of her favorite designs from INC for an additional collection called Anna Loves INC, which will launch with the capsule.
The Anna Sui X INC campaign features Double Roses singer, actress, and model Karen Elson.
“Macy’s overarching Fall Fashion message this year is Western Vibrations, and no other designer embodies that Americana trend as well as Anna Sui,” said Tim Reid, GVP Macy’s private brand marketing strategy, in a statement. ”We couldn’t be more excited to bring Anna’s signature whimsy and eclectic edge to INC for this very special collaboration.”
“Macy’s is an iconic institution, and they were the first department store to pick up my very first collection,” said Sui in a press statement. It was a perfect fit to collaborate with them and I couldn’t have been more thrilled. It was such a pleasure working with their team, and I think my fans are going to really love what we came up with.
Anna Sui x INC campaign and collection is available in 25 Macys stores, and just in time for New York Fashion Week, Macys Herald Square is featuring 6 Anna Sui inspired windows.