Zara’s augmented reality has finally arrived!
The fashion chain, Zara, has integrated augmented reality into 120 of its stores around the world. The retailer will allow customers who have downloaded the Zara AR app to hold up their phone to certain store windows or a sensor within the store and see models come to life on their screens. The holographic models are wearing selected items from the latest Zara range. If customers like the clothing on display, they can purchase the looks through their mobile devices.