ara is going in circles — in the U.K. at least.
As part of its 360-degree circularity and sustainability strategy, the fast-fashion brand is launching a three-pronged “Pre-Owned” pilot project Nov. 3. It aims to help customers repair, resell or recycle their clothing.
Repair will be offered on any used Zara garments no matter the age, which can be taken to any of the U.K.’s 60 Zara stores or sent in online. Users will pay a fee for service — from replacing buttons and zippers to repairing seams, for example — and shipping fees if facilitated online, with the garment back in hand within 10 days.