Zara Fuses Fashion and Beauty with their New Makeup Collection

Zara has pretty much taken over our homes; from the clothes in our wardrobes to our decor. Now it’s probably going to dominate our beauty regime.

The fashion retailer launched their first ever make up collection inspired by the iconic makeup artist and Vogue beauty editor-at-large Pat McGrath, who worked on the Zara autumn/winter 2018 campaign.

The make-up range is exclusively available online and is a ‘comprehensive collection of lipsticks designed in L.A. and made in France’.

The velvety-matte formula comes wrapped in Instagram-ready tubes that were inspired by 35mm film.

‘During the initial stages of creation Zara sought expert knowledge and guidance from some of the most influential, experienced beauty professionals in the industry; this has resulted in the production of long-lasting, easy to use, matte lipstick shades,’ said Zara in a press release. ‘With the new addition of this beauty line Zara aims to provide top quality, innovative, fun, and affordable products.’